WISCONSIN — Kohl's and Sephora have partnered up to bring prestigious beauty products to Kohl's stores across Wisconsin and the country.
By fall of 2021, you may start seeing Sephora kiosks in Kohl's stores.
"Sephora at Kohl's" will be a fully-immersive, premium beauty destination, designed within a 2,500 square foot space and prominently located at the front of the store, Kohl's said in a press release Tuesday.
Around 200 stores across the country will have a Sephora in them by the fall of 2021, with a goal of having around 850 locations by 2023.
Sephora will bring its unique, playful trial and immersive prestige beauty experience, with more than 100 carefully curated beauty brands to Kohl’s 65 million customers across the U.S., Kohl's told TMJ4 News Tuesday.
“The Kohl's and Sephora partnership will bring a transformational, elevated beauty experience to Kohl's from the top global name in beauty,” said Michelle Gass, Kohl’s chief executive officer. “This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country."
Kohl's said adding Sephora products to their stories will bring in younger shoppers, and will bring the Sephora experience to millions of new shoppers.
Sephora at Kohl’s shops will replace Kohl's current in-store beauty assortment and their positioning at the front of the store will provide maximum exposure for Sephora.