SOUTH MILWAUKEE — Twelve29 Lounge has opened its doors in South Milwaukee, bringing a new woman-owned business to the area's commercial corridor during National Small Business Week.
For co-owners Stephanie Morgan and Audra Dezlili, the ribbon cutting was an emotional milestone.
Watch: What you can expect if you plan on checking out Twelve29 Lounge, a new business open in South Milwaukee.
"A long time coming," Morgan said.
The Lounge is tapping into the growing demand for alcohol-free nightlife while aiming to become a community gathering space.
The lounge received a $10,000 Milwaukee County Building Bridges grant—a program designed to help grow small businesses and revitalize commercial corridors.
"It wouldn't have been possible without the city, or the county grant fund, with building bridges and the Cyrus Foundation, without that our doors would not be open yet," Morgan said.
Milwaukee County Executive David Crowley joined the celebration. The owners say their goal from the start was to create something different from a typical bar.
"We want something inclusive for everyone, we want this to be a place people can come hang out," Morgan said.
The lounge is designed to host a range of events and gatherings.
"Fundraisers, business events, bridal showers, baby showers and also get that awesome lounge vibe," Morgan added.
Twelve29 features both cocktails and mocktails, tapping into a growing demand for alcohol-free nightlife options.
Nearby resident Bob Schmadl said he welcomed the addition to the neighborhood—and may even be persuaded to try the mocktail menu.
"Not so much but I think they're gonna twist my arm here," Schmadl said.
He also sees the lounge as a positive sign for South Milwaukee overall.
"I think it's a wonderful thing here, new bar here in town great place people can come and hang out, office people after work," Schmadl added. "It's a great thing, it's helping the city of South Milwaukee all the new businesses coming here, Milwaukee Avenue projects, it's great for everybody."
County leaders say investments like the Building Bridges grant help bring new energy to local communities while supporting entrepreneurs during a difficult economic climate.
Morgan says the lounge is part of a bigger picture.
"That's the goal I think of all of us, working together to create more revenue and a better economy for the city as a whole," Morgan explained.
Twelve29 Lounge is open Wednesday through Sunday.
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