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How to get free entry and perks at Summerfest this weekend

There will be three different opportunities for free entry between July 3 and 5
Summerfest 2024
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MILWAUKEE — Summerfest, Milwaukee's annual music festival, will end on a high note for the public. In its final weekend, there will be three opportunities for guests to receive free entry, tickets for 2026 and a $1 million prize.

July 3: Those who arrive between 12 p.m. and 3 p.m. will be given free entry courtesy of Walmart+.

July 4: Kwik Trip will be giving free entry to those who arrive between 12 p.m. and 6 p.m. Additionally, the first 5,000 people through the Mid Gate at the Summerfest grounds will receive a commemorative can cooler.

To celebrate Independence Day, the festival will have a drone show and a Happy Birthday sing-along for the United States beginning at 9:15 p.m.

July 5: During Summerfest's final day, Fan Appreciation Day, those who arrive between 12 p.m. and 3 p.m. will get in free.

The first 30,000 people who arrive through the Mid Gate on that day will get one ticket for Summerfest 2026 and be entered into the "BIG WIN" drawing for a chance to win $1 million.

To receive free admission, merchandise and entrance into giveaways guests must arrive through the Mid Gate next to the fountain on the Summerfest grounds.


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