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Harley-Davidson removes president of global brand development

Neil Grimmer
Posted at 4:17 PM, Oct 25, 2019
and last updated 2019-10-25 17:58:53-04

MILWAUKEE — Harley-Davidson announced Friday they have removed Neil Grimmer as president of global brand development following an internal investigation into his conduct.

"His departure comes after an internal inquiry along with a third-party investigation into concerns that his judgment and conduct as a senior leader did not align with our culture and the values we expect all our employees to demonstrate," a Harley-Davidson spokesperson said via email to our partners at the Milwaukee Business Journal.

President and CEO of Harley-Davidson Matt Levatich told employees about Grimmer's removal through an email Friday morning.

Grimmer was hired in April to help develop the global brand, a new avenue for Harley-Davidson. He was recently the CEO of Habit in San Francisco and co-founded Plum Organics, a baby food company which he sold to Campbell Soup Co. for $93 million in 2013.

"Based upon our internal inquiry along with the findings of this third-party investigation, we determined that Mr. Grimmer leaving Harley-Davidson was the appropriate course of action. Harley-Davidson takes all matters related to workplace conduct and our Valued Behaviors very seriously. All Harley-Davidson employees, regardless of level, are expected to follow our Code of Business Conduct and Valued Behaviors," a Harley-Davidson spokesperson said via email.