The iconic Hoan Bridge is getting a makeover thanks to the campaign fundraiser Light The Hoan.
The project co-founder Ian Abston says it'll cost $5 million, and nearly $1 million will likely be funded through light dedication donations. Meanwhile, corporate and philanthropic donations will help foot the rest of the large bill.
In less than 24 hours nearly 100 people have made individual donations ranging from $25 to $500. Each donation dedicates a light on the bridge, an online message about their dedication, and more.
Milwaukee Judge Derek Mosley was among the first hundred to donate and says his dedication is for his organ donor, supporting organ donation, and the city of Milwaukee.
"Each light represents a story. So whether you live in 53218, 53223, or 53206 your story will be represented on the bridge," said Mosley.
Other project donors like Cristian Vega are doing it simply out of love.
"Really the person that inspires me the most and keeps me motivated, and keeps me sane, is my wife," said Vega.
While the metaphor is beautiful, the lights' on the Hoan will serve a greater purpose.
It's giving meaning, energy, movement and illumination to the bridge, similar to the Bay Bridge in San Francisco.
The lights can be synced to music, change colors, or create messages. Ultimately this will make Milwaukee's Hoan Bridge an intricate part of the city's skyline.