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Giannis and his brothers to open Antetokounbros Shop at Trade Hotel

A building permit application shows the store would be located on the first floor of the arena.
Kostas Antetokounmpo, Alex Antetokounmpo, Giannis Antetokounmpo, Thanasis Antetokounmpo
Posted at 10:21 AM, Jun 06, 2023
and last updated 2023-06-08 11:16:05-04

MILWAUKEE — Giannis Antetokoumpo and his brothers are looking to open a store at Trade Hotel in Milwaukee, working alongside NCG Hospitality.

A Milwaukee Department of Neighborhood Services building permit application confirmed the news. According to the Milwaukee Business Journal, the shop will be located at the Trade Hotel.

The store would be an extension of the Antetokounbros Shop that opened last year at Athens International Airport. The brothers, Giannis, Thanasis, Kostas, Alex, and Francis also have a website featuring their products, which range from hats and shirts to mugs, bags, and keychains.

According to the permit application, the new store is estimated to cost $300,000 to construct before mechanical, electrical, and plumbing. GBA Architecture Design out of Middleton filed the application.

NCG Hospitality's Chief Development Officer, Andy Inman, said, “The Trade Hotel is the Official Hotel of the Deer District so the AntetokounBros Store is a perfect complement to the Trade Hotel. Our goal with The Trade from the beginning was to honor the rich history and work ethic that built the City of Milwaukee and there is no better fit for the hotel and for Bucks fans than the AntetokounBros brand."

Correction: An earlier version of this report had the incorrect location of the shop. It will be at Trade Hotel, not Fiserv Forum.


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