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Heat Advisory issued June 16 at 3:07AM CDT expiring June 17 at 7:00PM CDT in effect for: Columbia, Dane, Dodge, Fond du Lac, Green, Green Lake, Iowa, Jefferson, Lafayette, Marquette, Rock, Sauk, Walworth
MILWAUKEE- A Milwaukee start-up company believes your genes may be the key to the secret of weight loss.
Sherry Zhang knows molecular biology. For the last 10 years, Zhang has researched and worked in the lab to create GenoPlate. The Milwaukee based start-up gives personalized nutritional advice based on your genetic makeup.
"Evidently the genotype I have is from a group of people who had to survive famine. That is also what keeps you from being able to lose weight easily," said Schroeder. "I never had a road map that made sense to me personally."
A personalized road map Schroeder says that has her consuming less.
"The amount of calories I am supposed to be consuming right now is about what you get with a Big Mac, so that was surprising," she said.
GenoPlate is also helping Schroeder making more informed choices about the types of foods she's eating.
"Even scallops I thought scallops would be bad on this diet and shrimp and I really avoided them. I found out I can have them now and I didn't realize I could have them before," she said.
Olivia Johnson, a registered dietitian at Aurora St. Luke's, is not opposed to the discovery of DNA diet plans. However, she does caution people not to think this is a quick fix.
"It's missing one key thing that is your current lifestyle. So, for example, do you not feel super comfortable in the kitchen do you need to eat healthy on a budget do you have trouble finding time to exercise," said Johnson.
Meanwhile, Zhang and her team admit they don't know it all, but believe interrupting your DNA can help you take a more intelligent approach to a healthy lifestyle.
"We have a robust knowledge we can start helping people understand their own biology and making the choices tailored to their bodies," Zhang said.