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Do toy companies pay Amazon to get on the holiday toy list?

Posted at 4:26 PM, Nov 21, 2019
and last updated 2019-11-22 19:15:40-05

It’s the season of spending and toy companies want their products to make the top lists on popular online retailers' websites like Amazon.

Bloomberg recently reported Amazon charges the toy industry millions of dollars to be considered on its top holiday toy list.

TODAY’S TMJ4 reached out to Amazon for comment. A spokesperson provided the statement below.

Every product on our annual Holiday Toy List, which features family gift ideas from new releases to customer favorites, is independently curated by a team of in-house experts based on a high bar for quality, design, innovation and play experience. We source product ideas from many places, including our selling partners who have an opportunity to nominate their best toys for the season and increase visibility of those toys.