The nation’s top bridal retailer David's Bridal filed for bankruptcy Monday.
David’s Bridal’s CEO explained filing for Chapter 11 bankruptcy won’t change how the company operates in its more than 300 stores across the country including two in Southeast Wisconsin.
He said dress orders and bridal appointments won’t be impacted. It will be business as usual both in the stores and online.
“That would be great because I do need my dress next month,” Valerie Cross said.
The news is still unsettling to bride-to-be Cross.
“I’m shocked,” she said.
With one month to go before she says “I do,” she would never have guessed this would happen to the nation’s largest wedding retailer.
She bought her bridesmaids' dresses at David’s Bridal’s Greenfield location and is buying her wedding dress here too.
In a news release, David’s Bridal said it plans to “...reduce the Company’s debt by more than $400 million...”
Milwaukee bridal gown designer Amanda Jennings isn’t surprised by the news. She said these days, brides want a more personalized look. She currently has 26 bridal gown orders.
“They want to invest in a dress that’s going to be exactly what they want, rather than what’s just available hanging on a rack,” Jennings who owns Love Lives Here.
While David’s Bridal promises customers won’t see an impact Cross is cautiously optimistic and also stressed.
“I’ve got a lot going on, so I really want this to work out for me,” said Cross.