After a 108 year wait, the Chicago Cubs are World Series Champions.
In Kenosha, Cubs fans began filing into Dick's Sporting Goods shortly after Wednesday night's game seven win to buy merchandise. The store said it re-opened Wednesday after the game, and also opened up extra early Thursday morning.
"It's like the greatest feeling ever," said lifelong Cubs fan Maurice James, of Kenosha.
He said baseball fans in his hometown tend to be split between the Cubs and Brewers because they reside on the Illinois-Wisconsin border.
"I think the majority are Cubs fans," James said. "Wrigley Field is a straight shot from here. It's only about a 40-minute drive."
80-year old Rich Albrecht, of Kenosha, said he's been waiting for the Cubs to win a World Series all his life.
"I go to spring training every year, but I never thought I'd see this. It's a great day. A wonderful day," Albrecht said.
Albrecht was buying up hats, t-shirts and other apparel that reads "World Series Champions" on Thursday morning.
"This is a momentous occasion. I've got to have something to hold on to, to help me celebrate," he said.
Albrecht added he's considering driving to Chicago for the team's victory parade.
Sammie Lancia, a Chicago native and lifelong Cubs fan who now lives in Pleasant Prairie, said she's going to be "floating" with happiness for the next few days.
"I think the memory of last night will last a lifetime," Lancia said. "I called my best friend, and we're heading to Wrigley Field tomorrow to take pictures in front of the sign."