Couture project on lakefront receives final approval

New development includes apartments and shops
Posted at 7:28 PM, Apr 19, 2017
and last updated 2017-04-19 20:28:25-04

The Milwaukee Common Council voted this week to move forward with the designs submitted for the Couture project on Milwaukee’s lakefront, giving the project final approval.

The developer Rick Barrett (no relation to Milwaukee Mayor Tom Barrett) said in a statement to TODAY’s TMJ4 today:

"We are thrilled to continue moving forward with The Couture. We're counting down the days until groundbreaking when we can continue to improve Milwaukeeans’ access to the lakefront, create thousands of new jobs and add a signature building to our skyline."  

The more than $120 million project will include 312 apartments, retail, restaurants, a grocery store, and eventually a stop for the Milwaukee Streetcar. Sean Ryan, a reporter with our partners at the Milwaukee Business Journal, has been reportingon this development extensively since its inception.

He says this is a major step in changing the Southeastern part of downtown.

“The more residents you have the more opportunity you have for restaurants, retail. The big thing is jobs, as long as we keep seeing jobs coming downtown all of this activity should continue” Ryan said.

The developer expects to break ground by December of 2017 and the first tenants could move in as early as late 2019.


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