MILWAUKEE — Coors Light has just introduced Coors-icles, a popsicle inspired by the refreshing flavor of Coors Light.
According to a news release, Coor-icles are non-alcoholic beer-flavored popsicles to make sure beer fans stay chill when things get heated during the madness of college basketball.
The Coor-icle is intended for consumers aged 21+ and will be available for a limited time during the tournament season.
Last year, Coors Light released a Chillollipop after reading about social experiments where lollipops and hard candies were distributed to bar-goers at the end of an evening to calm them down.
Related: 'Chillollipop': Coors Light launches limited-time beer-flavored lollipop
So this year, instead of lollipops, Coors Light decided to release the Coors-icle to continue creating calmness during March Madness.
Coors-icles will be available at more than 800 bars across the United States during March Madness.
Six-packs of Coors Light Coors-icles can be purchased on the Coors Light website. According to a news release, a limited number of Coors-icles will be released every weekday at 12 p.m. EST through March 24.
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