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Cargo shorts and Hawaiian shirts shirts - exploring dad fashion at Summerfest

Posted at 4:47 PM, Jul 02, 2022
and last updated 2022-07-02 22:47:00-04

MILWAUKEE — Unlike music festivals like Coachella, Summerfest isn't all about the fashion. Now, there are some people who come dressed up to the nine day festival, but overall there is a more casual look.

However, there is one style that is pervasive throughout the entire festival grounds - dad fashion. You've seen it before: white New Balances, tube socks, cargo shorts, Hawaiian shirt, and maybe a fedora for extra points.

TMJ4 Reporter James Groh went around the festival grounds asking dads to explain what inspired their fit and why they want shorts with so many pockets.

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