Brookfield unveils designs for new conference center

The conference center plans to open by early 2020

BROOKFILED -- Plans for the new Brookfield conference center are moving forward as the Brookfield Common Council and Plan Commission have agreed to meet and vote on the conceptual plans.

This is part of larger plans to development Brookfield and bring in new visitor and entertainment offerings to Milwaukee. 

“The Brookfield Conference Center will stimulate economic activity throughout the region, especially the Bluemound Road corridor,” Brookfield Mayor Steve Ponto said. 

The project includes a 54,000-square-foot conference center with an attached 168-room hotel, an 18,000-square-foot main ballroom and a 6,000-square-foot junior ballroom which both split into smaller configurations to accommodate varying layouts. 

Community leaders developed a tax-incremental financing district to help fund the acquisition of the land, the former Sears Automotive Center site. In addition, a portion of the City’s hotel room tax revenues will be used to finance the construction of the Conference Center, eliminating most if not all costs from general city revenues.

Construction for the project is expected to begin in the fall with plans to open the center in early 2020. The conference center is already accepting event bookings.

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