"Third Street is full of a great eclectic mix of bars. I think the street has something for everyone and this helps add to that," Michael Sampson told the MBJ. "I imagine a father taking his child to a Bucks game and popping over to enjoy and show his child a game that he grew up playing."
The husband-wife team is no stranger to the Milwaukee entertainment and restaurant scenes. Michael is known for planning events like the Shamrock Shuffle, Cream Puff 5k and Oktoberfest at Marquette Park. Morgan runs the downtown restaurant Brunch, which will open a second location in Brookfield this fall.
The bar will feature drinks and food from its neighbors Ale Asylum and Matador.
It’s not the only proposed watering hole with an 8-bit theme. Recently Iowa entrepreneurs expressed interest in turning the old Comedy Cafe on Brady Street into an arcade bar.