3 local Marcus Theatres locations to reopen June 19 as part of company's phased rollout plan

Posted at 7:36 AM, Jun 11, 2020
and last updated 2020-06-11 08:43:58-04

MILWAUKEE -- Three local Marcus Theatres locations will reopen on Friday, June 19 as part of its phased rollout plan, the company announced Thursday.

Marcus Ridge Cinema in New Berlin, Renaissance Cinema in Sturtevant, and BistroPlex℠ Southridge in Greendale will all welcome guests - with enhanced safety protocols in place. Opening dates for other local Marcus Theatres locations have not yet been determined.

“We continue to prioritize the safety and well-being of Marcus Theatres and Movie Tavern by Marcus guests and associates, and have been very thoughtful about the reopening process we are implementing,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “We know people are eager to return to theatres for movies on the big screen provided they feel confident that we’ve created a safe and comfortable environment – and that consumer confidence is very important to us. The steps are in place, associates are trained, and we are now ready and excited to welcome guests back.”

Here's a list of what you can expect, provided by Marcus Theatres:

Upon reopening, additional measures include:

· Company will conduct associate wellness checks and implement the use of face masks, as well as the use of gloves as appropriate during the associate’s shift

· Guests will be encouraged to wear face masks in public areas and stay home if sick

· Low-contact options for ticket and concessions/food purchases will be available through the app and website

· There will be an increased frequency of cleaning, especially high-touch surfaces

· Hand sanitizer will be available throughout the theatre

· In-theatre signs will encourage proper social distancing

Hours, Product & Price

· At first, theatres will be open four days per week – Fridays, Saturdays, Sundays and Tuesdays* – with an expectation to ultimately return to seven days per week

· Initially, hours of operation will be limited, opening late morning and closing early evening

· The app or website will provide available showtimes

· Movies that were popular when theatres closed will be featured for reopening including: “Sonic the Hedgehog;” “Bad Boys for Life;” “Jumanji: The Next Level;” “The Invisible Man;” and more

· Also showing will be retro classic movies. A “Harry Potter Series” will start June 19

· Upon reopening every movie will cost $5 (no upcharges)

· When new movies are released, standard pricing will apply


· Low-contact food ordering will be highly encouraged through the Marcus Theatres app and website

· Concession stands will be open, serving the traditional menu – popcorn, soda, candy, nachos, etc.

· In-theatre dining auditoriums initially will not have delivery to seats upon reopening

· Food orders will be picked up in a designated area

· Menus will stick to favorites such as appetizers, pizzas, chicken tenders and burgers to start

· Theatre bars/lounges will be open, but table service will be temporarily unavailable. Drinks will be welcome in auditoriums

· Zaffiro’s restaurants will open with proper spacing between tables, a maximum of six guests per party and other safety enhancements in alignment with theatre practices and local government guidelines

Auditorium Arrangements

· Guests will still reserve seats. A checkerboard seating pattern and a couple of empty seats between groups allows for proper social distancing in accordance with the CDC

· Although capacity will be limited, groups can be seated together upon arrival at the theatre and in accordance with state regulations, provided accommodations are available

· Staggered showtimes will limit the number of people in common areas of the theatre, and extra time between shows will allow the time for thorough cleanings

· Following the movie, guests will be asked to exit while practicing social distancing between groups, dispose of all trash and avoid congregating in the lobby

For more information, visit Marcus Theatres' website.

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