Many families are trading in the turkey this Thanksgiving for door buster deals.
Five shoppers pitched their tents outside the Best Buy in Wauwatosa Wednesday afternoon.
Becky Wade was first in line. She's been camping out days before Black Friday for 30 years. She's hoping to get a deal on an I-pad, a Firestick and TV this year.
But according to a survey from online coupon giant RetailMeNot, only 10 percent of shoppers believe Black Friday savings are worth the wait. One reason: retailers are rolling out deep-discount online weeks before Thanksgiving.
So is Black Friday losing its luster? Wade said No.
"Logging in online doesn't necessarily match the doorbusters prices. That’s why I continue to do Black Friday every year and this has become a tradition," Wade said.
"It’s worth it to me, and if the crowd is small, that’s even better. It means I'll get my stuff," said Nick Triantafelo, the rd shopper in line at Best Buy.
If shoppers don't get their must-have items on Black Friday, there's always Cyber Monday and the Saturday before Christmas known as Super Saturday.
