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Blue Bell is releasing a new ice cream flavor just in time for Mardi Gras

Posted: 11:26 AM, Jan 02, 2019
Updated: 2019-01-02 12:32:10-05

Blue Bell is releasing a new ice cream flavor just in time for Mardi Gras.

The Texas-based company says its Mardi Gras King Cake ice cream hits shelves this week in half-gallon size.

For the first time, the flavor will be available in all areas that sell Blue Bell products.

“We have been making Mardi Gras King Cake since 2012, but the flavor has mostly been sold in areas known for the celebration such as Louisiana and Alabama,” said Carl Breed, corporate sales manager for Blue Bell. “Last year a grocery store in Louisiana posted about the flavor’s arrival on its Facebook page and we started receiving requests from all over the country. After that, we decided to share this festive flavor with everyone in our distribution area.”

The dessert is made with a cinnamon cake flavored ice cream, tasty pastry pieces and a colorful cream cheese swirl with festive candy sprinkles. The Mardi Gras King Cake is a combination of two previous flavors: Mardi Gras and King Cake.

It’s only available for a limited time.