Vince Lombardi appears on Sports Spotlight.
The station used to house an auditorium for live broadcasts.
Blaine Walsh, Tom Lueders and Bill Carlsen.
TV newsroom circa 1958.
Cancer Answers telethon, 1957.
Larry Clark and Dino Guidotti.
Live music was very popular when WTMJ first began broadcasting. Pearl and Ruth Winkert were regular guests on the popular 'Hot Shots' program.
Photo from the former TV A control room, which is now used as the Storm Team 4 weather center. Marty Tabbert, foreground, has on a WTMJ coat that engineers used to wear.
Before we went on the air, WTMJ did TV demonstrations from the lobby of the Milwaukee Journal building. Jake Seagraves is pictured behind the camera.
This local 'Today' show news cut in was hosted by Bob Heiss, a popular TV and radio personality.
One of WTMJ's most popular show, 'Open Question,' featured a number of famous guests, like former first lady Eleanor Roosevelt.
In 1954, WTMJ got the first color cameras in Wisconsin. And Herman Leche, George Kasdorf, and Dale Lardie all wore suits to operate them.
To shoot the top of the new WTMJ transmitter tower, engineers attached a mirror to the end of the film lens. Pictured here are Gordon Thomas, Phil Laeser, and camera operator Edward Barthel.
In 1957, 60 years ago, Milwaukee City Hall congratulated WTMJ television for their 10th anniversary.
Another popular show on WTMJ was 'The Morning Scene,' hosted by Gail Coe and Pete Wilson.
Pictured is an unidentified program from the late 1940's, sponsored by Gettelman's Beer - their logo can be seen just left of the piano player.
Children's shows were popular for many decades on WTMJ. This photo was taken in the late 1940's.
Several wives of Milwaukee Braves players appeared on a show called 'Play Ball,' hosted by a young Lloyd Pettit (far right).
Another famous face to appear on 'Open Question' - then vice-president Richard Nixon.
In the mid-1960's, Bob Hope was a guest on WTMJ's 'Newsmakers' program.
Cooking shows were a regular feature on WTMJ. Pictured on the left is Jan Whalen.
NBC often used WTMJ's studios to shoot nationally televised programs, like Meet The Press. Pictured on the right is former presidential candidate Hubert Humphrey.
Another famous guest on WTMJ's 'Open Question' was then senator John F. Kennedy.
Image from a local program hosted by Beulah Donohue.
Before computer graphics, a special camera called the Balopticon shot video of handmade slides. Pictured here are Phillip B. Laeser and Edwin Stenzel.
Image from a local program hosted by Chuck Faber.
Image of an unidentified news photographer, shooting on a 16mm film camera.
An early ID card, filmed at the Balopticon, showcased WTMJ's 'Seal of Good Practice' by the National Association of Broadcasters.