MILWAUKEE -- The Fourth of July holiday was a busy day at the Big Gig.
“We’re thrilled with the crowds,” said Sarah Smith Pancheri, Summerfest’s Vice President of Sales & Marketing.
Kesha and The Fray were among the acts you could catch on the free stages Wednesday night.
Smith Pancheri said festival organizers were prepared for large crowds.
“Our team is working together in terms of when stages go up, when the artists play, when they might be finished with their performances, just to make sure we’re maximizing all the exits and we’re using egress the right way,” she said.
Many across Henry Maier Festival Park donned their red, white and blue apparel in honor of Independence Day.
“It’s our birthday. We should celebrate,” said Connie Wittig, of Milwaukee.
Smith Pancheri said Summerfest provides a wide array of music with the goal of bringing people from different background together.
“On a day like the Fourth of July, what better day to celebrate all that we are as a community?” Smith Pancheri said.
Paige Kelley said she and her family were enjoying being together at Summerfest.
“That’s what today is all about,” Kelley said. “Being here, having a great day, and celebrating the USA.”