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Summerfest Day 3 Guide: Friday, June 28

Posted at 5:56 AM, Jun 28, 2019
and last updated 2019-06-28 06:56:20-04

MILWAUKEE — "The Big Gig" continues its 52nd year of music and fun along Milwaukee's lakefront Friday. Here's what you need to know to make Day 3 at Summerfest a successful one:

Who's headlining?

Jason Aldean and Kane Brown are scheduled to perform at 7:30 p.m. at the American Family Insurance Amphitheater.

Aldean’s latest studio album, “Rearview Town,” features up-tempo stompers including “Dirt to Dust” and “Set It Off.”

Noteworthy acts

  • Carly Pearce
  • Brandi Carlile
  • Styx
  • Ggoolldd
  • Frogwater

You can totally get in for free!

All patrons who arrive between noon and 3 p.m. wearing a shirt or hat representing the participating colleges or universities will receive one free admission ticket. New this year, high school students who present a verified high school ID during this promotion will also receive one free admission ticket. Tickets are only valid for the day and time of the promotion. Only shirts or hats from the following colleges or universities will be accepted:

• Alverno College

• Bryant & Stratton College

• Cardinal Stritch University

• Carroll University

• Carthage College

• Concordia University

• Gateway Technical College

• Herzing University

• Marquette University

• Medical College of Wisconsin

• Milwaukee Area Technical College

• Milwaukee School of Engineering

• University of Wisconsin-Milwaukee

• University of Wisconsin-Platteville

Stop by the Mid Gate Promotions Booth to receive your ticket, then head over to your school’s booth to say hello and show your support!


The Association of Equipment Manufacturers (AEM), the Milwaukee-based leading trade organization for the off-road equipment industry, celebrates its 125th anniversary by honoring men and women who work in manufacturing. The first 400 patrons from 3-4 p.m. at the Mid Gate Promotions tent will receive one free admission ticket, valid for the day and time of the promotion only.

How to get there

Whether it is by rideshare, bike or streetcar, we've got you covered.