MILWAUKEE – Looking to get into to the Big Gig for free this year? You're in luck. Summerfest is offering free or discounted admission opportunities for every day of this year’s festival.
Most admission promotions begin at noon and run while ticket supplies last or through mid-afternoon, whichever comes first, unless otherwise noted.
All exchanges, unless otherwise stated, will take place at the Mid Gate Promotions Booth located at the Mid Gate Plaza. Visit Summerfest.com for complete details. Patrons are reminded to arrive early as admission promotions are very popular.
Listed below are the daily promotions:
• Wednesday, June 28 from Noon to 3 p.m. - JOHNSON CONTROLS “STOMP OUT HUNGER” DAY
All patrons arriving between noon – 3:00 p.m. who donate 3 non-perishable food items will receive 1 FREE weekday admission ticket, valid for the day and time of the promotion only. Donations will be accepted at the Mid Gate Promotions Booth as well as the North and South Gates. All donations benefit Hunger Task Force.
• Thursday, June 29 from Noon to 6 p.m. - THROWBACK THURSDAY
All beverages will be 50% off (excluding ice cream drinks and smoothies) from Noon to 6 p.m.
• Friday, June 30 from Noon to 3 p.m. - SENDIK’S GO RED DAY TO SUMMERFEST
All patrons arriving between noon – 3:00 p.m. wearing a red shirt or presenting a famous Sendik’s Red Bag will receive 1 FREE weekday admission ticket, valid for the day and time of the promotion only. Stop by the Mid Gate Promotions Booth to receive your ticket.
• Friday, June 30 starting at 5 p.m. - SUMMERFEST SMILE BOBBLEHEAD
The first 4,000 patrons will receive a voucher good for 1 Summerfest Smile bobblehead. The voucher can be redeemed at either Milwaukee area Robert Haack Diamonds location.
• Saturday, July 1 from Noon to 3 p.m. - GOODWILL DAY
The first 1,500 patrons receive 1 FREE general admission ticket, valid for the day and time of the promotion only, when presenting an original specially marked receipt showing a minimum purchase of $10.00 made at a Goodwill Store & Donation Center between June 1 and July 1, 2017. No copies or hand written receipts will be accepted. Arrive early as this is a popular promotion.
• Sunday, July 2 from Noon to 3 p.m. - KOHL’S FAMILY DAY
The first 2,500 patrons who donate 3 nutritious non-perishable food items will receive 1 FREE admission ticket, valid for the day and time of the promotion only. Suggested items include canned chicken or tuna, fruits canned in 100% juice and low sodium vegetables. All donations benefit Hunger Task Force.
• Sunday, July 2 from Noon to 3 p.m. - SUMMERFEST MILITARY APPRECIATION DAY
All active-duty military personnel and veterans, along with up to 4 family members, who present their Military ID at the designated turnstile at any gate will be admitted FREE.
• Sunday, July 2 from Noon to 8 p.m. - TURNING 50 DURING THE 50TH
All patrons celebrating their 50th birthday in 2017 will be admitted FREE from noon – 8 p.m. on July 2 during the 50th Summerfest! Patrons must present a valid ID showing they were born in 1967 at the designated turnstile at any gate.
• (Closed: Monday, July 3)
PHOTOS: Best Dressed at 2016 Summerfest
• Tuesday, July 4 from Noon to 3 p.m. - MOUNTAIN DEW® DAY
The first 2,500 patrons who present a specially marked Mountain Dew can with the Summerfest offer on the can will receive 1 FREE weekday admission ticket, valid for the day and time of the promotion only. Limit one can per person.
• Wednesday, July 5 from Noon to 3 p.m. - SENTRY FOODS AND DEAN’S MILK & ICE CREAM CHILDREN’S FEST DAY WITH TODAY’S TMJ4
All patrons arriving between noon – 3 p.m. will be admitted FREE! Spend a fun-filled day with the family enjoying Children’s Fest activities including the Map of Fun and the Family Ticket Package drawing. Select food vendors will offer discounts on food and beverage items.
• Thursday, July 6 from Noon to 4 p.m. - DIRECT SUPPLY SENIORFEST DAY
All patrons age 60 and up will be admitted FREE when they check in at the designated turnstile at any gate. Those seniors will also receive an offer for $2 off a food and beverage (non-alcoholic) purchase over $10. Spend the day enjoying music spanning a range of genres including: The Booze Brothers, Bryan O’Donnell Band, Julia Ruka, Rich Trueman & the 22nd Street Horn Band, The Ukaladies, the Direct Supply Golden Idols and many more.
• Thursday, July 6 from Noon to 3 p.m. - H.O.G.® MEMBER DAY AT SUMMERFEST
Receive 1 FREE weekday admission ticket, valid for the day and time of the promotion only, when presenting a valid H.O.G.® (Harley Owners Group®) card. One admission per card. In addition, H.O.G.® members will have exclusive access to the Harley-Davidson™ Hospitality Deck located at the Harley-Davidson™ Roadhouse between 5:00 – 9:00 pm. Limited space; first-come, first-served. Once the deck reaches capacity, access will be on a “one out, one in” basis.
• Friday, July 7 from Noon to 3 p.m. - BOSTON STORE DAY
The first 1,500 patrons receive 1 FREE weekday admission ticket, valid the day and time of the promotion, when presenting an original receipt from any Boston Store. Receipt must be dated between June 1 – July 7, 2017. No copies or handwritten receipts will be accepted.
• Saturday, July 8 from Noon to 3 p.m. - NORTHWESTERN MUTUAL “MAKE A CHILD SMILE” DAY
The first 1,500 patrons who donate new or gently used children’s books (preferably picture books and early readers for children birth through age 10) with a $10 minimum value will receive 1 FREE admission ticket, valid for the day and time of the promotion only. All books collected will be donated to The Betty Brinn Children’s Museum.
• Sunday, July 9 from Noon to 3 p.m. - SUMMERFEST “FAN APPRECIATION” DAY
All patrons arriving between noon – 3 p.m. will be admitted for FREE, compliments of Meijer and Summerfest.
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