MILWAUKEE — Coupons, specials and sales can save us a lot of money when we are doing our grocery shopping. But, before you assume that you are getting the best deal, here are a few gimmicks that you might want to pay attention to.
Watch out for stores that advertise a few things at a deep discount or free. These items may be less expensive, but you may find that other items are more expensive than competitors.
Check the shelves for comparable brands of the same item. If you are not particular on the brand, you may find that a non-sale item is less expensive than a product with a coupon or in-store special.
Check the price per ounce. If you need a larger quantity, you could save money by buying in bulk.
Before you place a sale item in your cart, read the expiration date. Sometimes, stores put items on sale that are about to expire.
As always, read the fine print. Although the coupon or special savings may look attractive at first glance, you may find that the deal is only good on limited products, for a limited time, or that you need to buy a larger quantity than what you need to get the savings.
Pay attention to what you are being charged at the check-out. If the price on the register does not match the price of the ad or the price on the shelf, speak up and ask for a price adjustment.