The rollercoaster of winning and losing is having a big psychological effect on SE Wisconsin.
“You can literally feel the electricity around this town and that's really cool to be a part of and to witness so," said Jim Daniels, a big-time Brewers fan who works out at Sweeney’s Gym.
Tyler Tattum agrees, another big-time Brewers fan agrees.
"I would say I've probably gone out and watched the games more at pubs, bars and grills."
Rachel Pickett, a Professor of Psychology at Concordia University explains.
"Winning makes people feel good and that brings everybody together," she said. "When your team is doing well, you're proud of your city. You're out and about feeling good and spending money."
But it can also have the opposite effect.
"Just as a team winning can make people feel excited and happy that sense of community and belonging also comes along with the suffering and the pain and the sadness of a loss," Pickett said.
Something Daniels has felt.
“It's a complete emotional roller coaster but that's kind of the fun of it, it's almost like having a kid going through the ups and downs," Daniels said.
Despite the last two games, Brewers fans say they still have hope and no matter the outcome of Friday night’s game. They say that they'll have their back no matter what.
