Milwaukee man takes on daunting 'triple ironman' race

"A lot of people call it crazy," Braun said.

One Milwaukee man will try to do what not even 200 people have done before: finish a triple ironman, or Triple Anvil, in under 60 hours.

Cole Braun describes himself as just a guy who likes to bike, “I just love this sport,” said the CEO of the Lutheran High School Association of Great Milwaukee.

He loves to bike so much that he's doing something crazy -- a 7.2 mile swim, 336 mile bike, and 78.6 mile run

“A lot of people call it crazy,” Braun said. “For me it's about pushing myself to a place that I'm not sure I can go.”

It's a triple ironman.

“It's pretty boring actually,” he said with a chuckle. “You've seen the most boring parades out there; this is a two and a half day parade.”

Cole won't sleep, but he will eat.

“About every half hour to hour I'll take on food,” he said.

And after 15 months of training, “I've swam just about 100 miles, I've ran just about 900 miles and I’ve biked just about 5,000 miles,” he stated.

So you guessed it, he's: “Tired… I'm 55. I'm tired,” he said with a laugh.

As much as this is about Cole accomplishing an unimaginable feat, it's also about his students. Cole aims to raise $100,000 to provide lunches to students at his three high schools: Milwaukee Lutheran High School, Martin Luther High School, and Lake Country Lutheran High School.

“They can literally go and pay for that student's lunch,” Braun said explaining his mission. “So it's money right from the teachers, right from the administration, into the student's hand so that they can be well fed.”

He has about $20,000 to go. Cole said if he can reach his goal, he expects to supply about 2,000 lunches a year.

“It's just a need in our city,” he expressed. “These kids are our future. These kids are who's going to lead our country, lead our community, lead Milwaukee... My job is to do everything I can to give them the tools so that they can succeed.”

And if Cole succeeds, finishing in under 60 hours, he'll be one of about 200 people ever to do it.

“I guess I'll join an elite group of semi-goofy people,” he said with a smile.

If you want to donate to Cole and his cause, you can click here. If you want to follow Cole’s progress during the Triple Anvil in Virginia, you can visit his Facebook page.

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