It's a big deal with a big price tag. The Milwaukee Bucks are hoping to have a naming rights deal done in the next few months for their new basketball home.
Construction of the new arena appears to be on time and on budget, but that one key component is not nailed down yet.
"The most important thing for us is to do it as quickly and smartly as we can," Bucks President Peter Feigin said.
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Feigin says three prospects are in the running for what he called regional, national and international presence.
"We are extremely optimistic," Feigin said.
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Optimistic that they can get a naming rights deal like the one the Sacramento Kings signed two years ago. The Golden 1 Credit Union reportedly paid $120 million over 20 years.
"That's what you are really talking about," Feigin said. "About $6 million plus a year over 20 years. They are very significant deals."
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The Miller Park deal was $41 million -- $2 million a year for 20 years. The Milwaukee Brewers signed that deal nearly two decades ago.
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As for the Bucks, Froedtert and The Medical College of Wisconsin and Johnson Controls have already signed partnership deals with the team.
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But Feigin expects more.
"Our goal is to probably have, and that's significant -- around probably six to eight sponsors who are founding partners and really own assets and are part of the opening of the building," Feigin said.
The arena is scheduled to open in time for the 2018-2019 season.
