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Milwaukee Bucks playoff run generated more than $57 million in economic impact, VISIT Milwaukee says

Deer District
Posted at 9:06 AM, Sep 27, 2021
and last updated 2021-09-27 10:06:45-04

MILWAUKEE -- The Milwaukee Bucks' run through the 2021 NBA Playoffs produced an estimated economic impact of more than $57 million, VISIT Milwaukee announced Monday.

The total economic impact, including both direct and indirect spending, was estimated at $57.6 million for the three rounds of playoff games, as well as the NBA Finals.

“We’re incredibly grateful that the Milwaukee Bucks’ fantastic run brought a vital boost to our economy,” says VISIT Milwaukee President and CEO Peggy Williams-Smith. “These dollars pumped much-needed life into many of the businesses that struggled the most during the pandemic, and they helped support thousands of jobs. I’m now hoping our beloved Milwaukee Brewers’ and their forthcoming post-season can do the same.”

Here is the high-level estimated economic impact data, courtesy of VISIT Milwaukee:

  • First Round (May 22-29 vs. the Miami Heat): $2.7 million in total economic impact
  • $1,491,687 in direct, $1,225,642 in indirect and induced
  • Second Round (June 5-19 vs. the New Jersey Nets): $12.8 million in total economic impact
  • $7,030,063 in direct, $5,816,500 in indirect and induced
  • Third Round (June 23-July 3, vs. the Atlanta Hawks): $14.1 million in total economic impact
  • $7,757,764 in direct, $6,395,664 in indirect and induced
  • NBA Finals (July 6-July 20 vs. the Phoenix Suns): $28 million in total economic impact (NBA Finals Game 6 alone: $5.8 in total economic impact, with an 82% occupancy rate downtown and a $240 average daily rate)
  • $15,546,762 in direct, $12,656,750 in direct and induced

How did officials arrive at these numbers? The figures include estimates of spending at "lodging, transportation, food and beverage, retail, recreation, venue rental, and business services companies," VISIT Milwaukee says. It also includes "indirect impact and induced economic impact" - which the agency describes as the money spent between businesses to support this activity, as well as the money spent by all the employees of those companies.

“The world now knows that Milwaukee is a city of champions and that excitement clearly resonated with thousands of local fans and visitors. Whether through special promotions, signage, watch parties, and more, I’m so proud of the way our community showed up to welcome all those who came to experience a game in the Deer District,” says Williams-Smith.

Here are some more detailed facts and figures, again courtesy of VISIT Milwaukee:

Total Estimated Direct Impact by Spending Type for Entire Playoff Run:

  • Lodging: $8,424,845
  • Transportation: $4,258,004
  • Food and Beverage: $5,219,209
  • Retail: $5,819,003
  • Recreation: $6,586,263
  • Space Rental: $38,521
  • Business Services: $1,210,430

Playoffs’ Downtown Hotel Occupancy Rates and Average Daily Hotel Rates

Includes both home and away games

  • Round 1 (4 games): Avg occupancy 52%, avg ADR $128
  • Round 2 (7 games): Avg occupancy 50%, avg ADR $133
  • Round 3 (6 games): Avg occupancy 55%, avg ADR $136
  • Finals (6 games): Avg occupancy 64%, avg ADR $143

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