Milwaukee Bucks president Peter Feigin believes a new training and medical facility is a crucial step for the team's championship aspirations.
The Froedtert & the Medical College of Wisconsin Sports Science Center, located in the new downtown arena district, will be unveiled Thursday.
"What we've done is create a destination, and no longer become like an inferior small market, we've become like a model of a big market," Feigin said Thursday on Daybreak Live.
The new facility will serve as the practice and training facility for the Bucks. It combines the Bucks' training and medical staff with Froedtert and MCW's physicians and researchers.
"I think people understand that pro sports is now an arms race, so you really have to stock up, and you really have to be great. You really have to be desirable, you have to keep the players you have here with the best, and you have to attract the new players," Feigin said. "A building like this, which is their sanctuary and home that we want them to stay in 16-18 hours a day, is one of those pieces that is a game changer for us in attracting those players."
Feigin was in Washington D.C. for last week's Foxconn announcement, and he confirms that there has been partnership discussion between the Bucks and the Taiwanese company.
"We're looking at an unbelievable technology platform that we can work on, there's certainly a partnership, and I think in the overall umbrella, is how we do grow Wisconsin together, and we're certainly on that track to grow and accelerate where we're going jobs-wise," Feigin said.
When asked when an announcement might come on Foxconn arena naming rights, Feigin said "as soon as possible."