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'The traffic is less than half of normal': Harley Davidson faces struggles during COVID-19 pandemic

Posted at 6:36 AM, May 07, 2020
and last updated 2020-05-07 17:16:20-04

MILWAUKEE — The saying goes, four wheels move the body, but two wheels move the soul. House of Harley-Davidson president, Jeff Binkert, couldn't agree more.

"It's the original social network right, it goes back to 1903, and the brand has survived many things over the last 117 years," says Binkert.

But the path COVID-19 has presented comes with its roadblocks, even for a Harley motorcycle.

"It's been very challenging. Traffic is way down. We are very busy in service, with people getting their motorcycles out for the season, but the traffic is less than half of normal," says Binkert.

It's not just the showroom that's been slow, Jeff has also had to clear a calendar normally packed with events.

"We usually will have events and have hundreds of people come and enjoy entertainment and get together. It's a real social sport and it's been changed dramatically," says Binkert.

Despite struggles, House of Harley remains open and fully staffed.

"We've put stickers around the dealership showing 6-foot spacing, plexiglass in front of the counters, and hand sanitizer at the entrances," says Binkert.

At the end of the day, hitting the open road is one social distancing act Jeff and Harley-Davidson have always supported.

"I think more than ever now people value their freedom, and I think the brand represents freedom. You know one of the activities you can do to entertain yourself is to go out and go for a ride and you're out in the open air," says Binkert.

Whether you were born to ride, or finally find yourself with time to try something new, House of Harley is open and ready to help you find where the rubber meets the road.

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