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Fein Brothers goes the extra mile to help during pandemic

Store provided loans and help to restaurants
Posted at 6:41 AM, Dec 29, 2020
and last updated 2020-12-29 07:43:21-05

MILWAUKEE — Fein Brothers has a new look these days. They moved the restaurant food and service supply house from their old location to a new location, just down the block, on North Dr. Martin Luther King Junior Drive.

"We moved because our building was sold that's the short answer," says owner Todd Minkin. "It really made sense for us that we moved to a smaller showroom, a little bit more compact, but much better organized, and it's just going to be a whole lot easier to manage."

Fien Brothers have been serving the community for the past 54 years. Todd explains how his company stepped up to help restaurants in need during the pandemic.

"We got very creative when the pandemic first hit," he says. "We loaned out thousands of dollars of equipment, to help our customers to get ready and function during the carry-out phase of their business. But our creativity went above and beyond. We went to some establishments and helped them set up their programs. even helped their parking lots, to help guide people in and get food to customers"

Fien Brothers takes pride in helping customers, whether they own a restaurant, or are just cooking in their own kitchen.

"The items that we sell here are commercial grade," Todd beams. "So our philosophy is 'you buy it here and you'll never have to replace it.' So again, use these utensils that the professional chefs are using and you'll be a professional right at home."

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