Sober curious is an idea gaining momentum across the country. It's abstaining from alcohol for a period of time, but not because of addiction. The concept usually has to do with health reasons or this time of year, a New Year's resolution.
A bar in Walker's Point is testing it out. They're still serving alcohol, but they've also made room for non-alcoholic and low-alcoholic drinks this month.
"Just being in Wisconsin there's always beverages everywhere so like sometimes we all need to take a break," said Chandra Rudolph.
Chandra Rudolph and her dad are in the cider business, but they're serving more than alcohol at Lost Valley Cider Company.
"We have always had some cider non-alcoholic options, but this is the first time where we've brought in some non-alcoholic kombuchas and had actual non-alcoholic or low alcohol cocktails," said Rudolph.
They want to give the sober curious crowd choices.
"At least kind of provide an outlet for people who don't drink this month," said Rudolph.
They're on to something. A recent survey from YouGov showed of more than 20,000 adults 14% will participate in Dry January.
"I like them as an alternative. Come out and have a good time and not get sloshed. Be responsible, said Kindred Cook.
Customers said it helps when they want to cut back on alcohol, without jeopardizing their social life.
"That's the part that you do miss if you do decide to go dry. I mean I spent the better part of the summer dry so I know the option it feels a little isolating," said Donna Meierdirk.
It can be hard for some people to go dry in Wisconsin. It can be hard for some people to go dry in this state. Wisconsin ranks third when it comes to bars per capita. Only North Dakota and Montana have more.
"I know every month there are definitely people who don't want to drink or people who would like to drink less and so this is kind of like our experimental month to see how it goes," said Rudolph.
You're invited to a Dry January Outing Sunday, Jan. 26 from 2 p.m. to 5 p.m. at Lost Valley Cider Company (408 West Florida Street in Milwaukee).