As a new study ranks Wisconsin the worst state for excessive drinking, the state's Department of Transportation announced their holiday drunk driving campaign begins Friday.
The United Health Foundation says nearly 25 percent of Wisconsin adults engage in excessive drinking. The Badger state came in 50th place with Utah coming on top in 1st.
The "Drive Sober or get Pulled Over" campaign includes more than 100 law enforcement agencies across the state grouped into 25 task forces. About 3,800 law enforcement officers in the task forces are trained with Advanced Roadside Impaired Driving Enforcement and nearly 300 are drug recognition experts.
The news comes as Miller Brewing has announced they will be sponsoring free rides home on Milwaukee County Transit buses on New Year's. The company has been doing this for 31 years in Milwaukee.
Local bars and taverns are also preparing for the holiday season. Many like Kelly's Bleachers take part in the Tavern League of Wisconsin's Safe Ride program. Where rides home are paid for.
"If we find out that somebody's on the verge or had too much, we're going to make sure they have either water, a sandwich or a safe ride home... whether it's Uber or Lyft or a cab we've gone out of our way and even taken people home," Owner Patrick Guenther said.