Milwaukee's Betty Brinn Children's Museum is part of a national effort to help kids reach their potential.
This week a key researcher was in town to share information to help kids thrive.
The brain develops the fastest the first 5 years life.
Ellen Galinsky, Author of "Mind in the Making" and Chief Science Officer of the Bezos Foundation has been investigating why so many young people tune out of education.
"You don't choose your passion they chose you. All of us have things we're interested in. Look at any little kid," said Galinsky.
This week sessions were held at the University Club in Milwaukee and sponsored by the Betty Brinn Children's Museum. The goal was to stimulate pre-schoolers.
"Mind in the Making" is a program of the Bezos Family Foundation. Galinsky shares what a group of adolescents told her from a focus group she put together.
"The kids who don't get into trouble are the kids have found something interesting to them.They have found what researchers call a purpose, which is something that will benefit them and benefit the larger world," she said.
And that larger world can become more stimulating with programs like Vroom, a program that makes it easier for parents to practice brain-building activities with their children.
The theme, keep the flame of learning lit, so that children's excitement about education can burn well into the adult years.
Galinsky said, "If we could just use these moments to promote the potential in all of us, we will be building the peace of the 21st century."