AT&T announced this week that its streaming TV service DirecTV Now has increased prices and reduced its offering of channels.
When the service launched in late 2016, it was seen as an affordable alternative to cable. For those who signed up for the service in its early days, a $35 monthly fee was good for nearly 100 channels.
But the service's launch was plagued by sluggish and inconsistent service.
But starting in April, the pricing and number of offerings will change.
The cheapest option for DirecTV Now will be the DirecTV Now Max package, which offers 40 channels for $50 a month. For $20 more, consumers get 10 added channels, which includes Cinemax and regional sports networks.
DirecTV Now's price increase is part of a trend of streaming services increasing prices.