Ten of the nation's top college volleyball programs are competing at Fiserv Forum in Milwaukee for the Jeep AVCA First Serve, a four-day tournament featuring doubleheaders and all four teams from last year's national semifinals.
Jaime Gordon, CEO of the AVCA, said the event is unlike anything the sport has seen before.
"There has never been this level of collegiate volleyball talent all in one place ever. You're not just seeing volleyball grow, but it's soaring right now."
For young volleyball players, the tournament offers a rare chance to watch some of the sport's best athletes up close. Sports broadcaster and former player Emily Ehman said the stakes are high for the competing teams.
Watch: Jeep AVCA First Serve brings top college volleyball programs to Fiserv Forum
"These teams are playing the best of the best. As a player, your mindset has to match that; you know you're getting tested early on, you know you're getting exposure on tv which is really exciting---so the nerves are definitely flowing."
The doubleheaders continue through Monday, when Marquette takes on Texas. Block parties in the Deer District are also scheduled throughout the weekend.
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