MILWAUKEE — In what felt more like a family reunion than a build site, Sargento and Milwaukee Habitat for Humanity commemorated the construction of the 40th and 41st Sargento-sponsored Habitat homes by bringing together past and present Habitat homeowners who share a unique bond: they all became homeowners thanks to Sargento’s decades-long commitment to affordable homeownership.
The gathering, held in Milwaukee’s Harambee neighborhood, celebrated not only the start of two new homes, but also the shared stories, memories, and futures of families who were able to invest in the stability and equity of homeownership through the Sargento-Habitat partnership.
Families in attendance spanned generations, from Tondra Knight — the first Sargento-sponsored Habitat homeowner in 1992 — to Theresa Hood, whose future home will be the 40th sponsored by Sargento.
Watch: Milwaukee Habitat, Sargento celebrate 40th sponsored home with 'Family Reunion' event in Harambee Neighborhood
Sargento CEO Louie Gentine and fellow employees joined Theresa on the build site Wednesday, raising the walls of her future home — just like they did more than 30 years ago alongside Tondra. Gentine and fellow Sargento employees have volunteered more than 27,000 hours on Milwaukee Habitat build sites since 1992.
“It’s humbling to see families here today and their loved ones who are living in homes that we as a Sargento Family have built and sponsored through the years,” said Gentine. “While we’re very proud to reach this milestone, we’re even more proud of the families who now have all the positive benefits of homeownership.”
For more information about Milwaukee Habitat for Humanity, visit the organization's website.
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