Waukesha businesses look for strong sales during JanBoree

Posted at 6:20 PM, Jan 20, 2017
and last updated 2017-01-20 20:34:20-05

The Waukesha JanBoree is a three-day winter festival with events and activities throughout Waukesha.

Business owners like Jason Tofte of The Steaming Cup and Tofte's Table say it brings in big business.

"Last year, that Saturday, with the ice carving, was our busiest sales day of the whole year."

There will be ice carving again in 2017. Dozens of stands are set up around downtown ready for the ice sculptors to begin at 9:30 a.m. Saturday.

"These guys are supposed to be top-rated carvers, so it'll be awesome," Tofte added.

There will also be arts and crafts, ice hockey, and ice skating. Events are all over town, and Mayor Shawn Reilly says you do not have to walk.

"We have a trolley that runs back and forth for people who don't want to do a lot of walking. The trolley gets them from one end of town to the other," Mayor Reilly says.

He adds, "It's just a fun time and people are celebrating...which you don't really get after the Christmas and New Year's holidays. It's a good time for it."

TODAY'S TMJ4 is a proud sponsor of the Waukesha JanBoree. For more information visit

Be sure and try our new SNOWCAST APP! It is the "snow equivalent to STORM SHIELD" - a great new product that gives you high resolution snow forecasts for any part of the nation! It has just been introduced for iPhones, but we are working on the Android version! Just search SNOWCAST in the App Store or click here.