Hunger knows no season, which is why Feeding America Eastern Wisconsin works so hard year-round to make sure no one goes hungry.
On any given day it takes dozens of volunteers to sort food to be distributed to the hungry. Each year Roundy's asks employees to volunteer to lend a helping hand.
"Obviously there's a great team building opportunity, but really when you think about what we do, our job is serving Milwaukee and the community of Milwaukee so whether we do that through our Pick N Save, Metro Market or Copps stores or we do that through Feeding America, it's our way of supporting the community," said Donald Fitzgerald, group vice president and chief merchandising and marketing officer at Roundy's.
Roundy's employees like Peter Crawford are already very familiar with the volunteer opportunity. "I'm here because I'm a long-term volunteer to Feeding America, and I've been involved in a number of the programs here-- not only sorting food, but also working mobile pantry with the new facility in Little Chute," said Crawford, director of deli and food service for Roundy's corporate.
Volunteer Katie Harris thinks the holiday season is a great time to give back. "It makes you feel good. It makes you feel like your hard work is giving back, and makes you feel good at the end of the day," she said.
"We're so focused on presents and dinner and gathering it's good for us to stop for a moment and really again recognize what others don't have and how blessed we really are," said Fitzgerald.