PORT WASHINGTON, Wis. -- Gov. Scott Walker is touring the state to promote a new initiative to boost businesses owned by veterans.
Walker, along with Department of Veterans Affairs Secretary Daniel Zimmerman, unveiled a new logo that veteran-owned businesses can display in their windows.
Walker said there are more than 65-thousand veteran-owned businesses around Wisconsin. He hopes displaying the new logo will translate to more customers who want to support them.
“We want to put a renewed focus on helping the men and women who’ve served our country, our armed forces, come back to Wisconsin and start their own businesses,” Walker said.
The Governor also declared Tuesday Veteran-Owned Business Day throughout Wisconsin.
At a stop in Port Washington, he presented the new logos to:
- Vines to Cellar Winery (Port Washington)
- Edge Business Management Consulting (Waukesha)
- JDog Junk Removal & Hauling (Milwaukee)
- Spa on the Go (West Allis)
- Spearity (New Berlin)
“I think this brings awareness that there are veterans within your community running businesses,” said CJ Wirsching-Neuser, a veteran who owns Vines to Cellar along with her husband James.
She thinks many consumers make a conscious effort to seek out and support veteran-owned businesses.
“I think almost every family has a service member in their lineage,” she added.
As part of the new program, the veteran-owned businesses will also get access to digital logos and marketing tools they can use on their websites.