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Target high on downtown Milwaukee's wish list

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Posted at 11:39 AM, Jan 21, 2019
and last updated 2019-01-21 12:39:57-05

MILWAUKEE — Downtown Milwaukee has been boosted by the addition of Northwestern Mutual’s corporate headquarters and Fiserv Forum, but community and business leaders would like to see the surge continue with the addition of Target retail stores, according to our partners at the Milwaukee Business Journal.

The Minneapolis-based retail chain was named by most of the 24 executives who attended the Milwaukee Business Journal’s Jan. 15 Downtown Milwaukee Roundtable as being essential for downtown Milwaukee.

In a June 2018 poll on the Milwaukee Business Journal’s website, 54 percent of respondents favored Target as a new business needed in downtown Milwaukee. Trader Joe’s was second with 15 percent.

Milwaukee might be ideal to host one of Target’s urban format stores, the MBJ said. The smaller stores usually are placed in high-traffic urban settings and near college campuses.

Target reports its customers have a median age of 40 and have a median household income of about $64,000. About 43 percent have children at home, and about 57 percent have completed college.