Summerfest Rock 'n Sole run won't return in 2018

Annual race has been discontinued
Summerfest Rock 'n Sole run won't return in 2018
Posted at 1:04 PM, Oct 30, 2017
and last updated 2017-10-30 14:40:08-04

MILWAUKEE -- After a seven-year run, Milwaukee World Festival, Inc. and the Summerfest Foundation, Inc. announced that the annual Summerfest Rock 'n Sole race will not return for 2018.

Foundation President and Summerfest CEO Don Smiley says the decision was made in order to refocus the group's efforts.

“We took a closer look at our events and charitable involvement and made the decision to discontinue the Summerfest Rock ‘n Sole Run to refocus our efforts," Smiiley said. "We felt it was time for new creative ideas and look forward to reviewing a variety of community initiatives, including music education outreach events. I would like to personally thank all the runners and partners who supported the run over the years.”

More than 52,000 runners participated in the Rock 'n Sole run over seven years. The proceeds benefited many charities, including Ronald McDonald House Charities, Boys & Girls Clubs of Greater Milwaukee, One Fund Boston, Inc., and the Summerfest Foundation.

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