MILWAUKEE - Election day might be over, but there’s another campaign in town —the Salvation Army of Milwaukee County kicked off this year's Red Kettle Campaign Friday.
“100% of [the money raised] stays here. We help families during the holiday season,” Major Steven Meritt.
The kind help the Salvation Army provides requires a lot of money that’s why coordinators and volunteers spend about six weeks raising it across 120 different sites —partnering with the Brew Crew and Celcia Gore, Executive Director of the Brewers Community Foundation to raise $3.8 million this year.
"They’re doing great work. Our mission is to improve the quality of life for others, Salvation Army’s mission is to do the same,” Cecelia Gore said.
New this year, not every kettle will look the same. The Salvation Army has solicited the artwork of 10 local artists each painting a kettle of their own —the goal is to increase community involvement throughout the campaign while ringing in the holiday season across Milwaukee County.
“The dollars that are raised for the Salvation Army really make a difference in individuals lives,” Major Meritt said.
The Red Kettle Campaign ends Christmas Eve.