MILWAUKEE — On the corner of North 68th and Wells, sits a toy store made for young minds to play and dream.
"We were the toy store that you came to that you got to touch all the toys, you got to play with all the toys," says Matthew Poulson, owner of Ruckus & Glee.
Since COVID-19 hit the city, Ruckus & Glee has had to find new ways to spread joy.
"We had to find innovative ways to demonstrate stuff online, we had to make our products available to our customers 24/7," says Matt.
Through curbside pickup and delivery, owner Matthew Poulson says the community helped him thrive while keeping everyone safe at home.
"You don't realize how awesome you have it and what an awesome community you have and the support that you have until the community shows up for you as they did," says Matt.
And while Matt has enjoyed delivering toys, nothing beats seeing the kids back in his store.
"Having that energy, that energy back in the store is amazing. It brightens your day every day, it's the best part of the job," says Matt.
Making hand sanitizer and mask available for guests, Ruckus & Glee has made sure to offer families both entertaining and educational products.
"Parents need support, parents need toys that they can use with their kids or play own their own, where they learn something," says Matt.
On the same note, with the holidays around the corner, Matt says that Ruckus & Glee will make sure every family can shop safely.
"We are going to be doing after an hour of private shopping for customers who don't' feel safe being in crowds. We are still going to limit how many people come to our store. We know we are in this for the long haul and think our customers realize we can serve them and that's the most important thing," says Matt.