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Target closing Greenfield store due to 'decreased profitability'

Posted: 10:51 AM, Oct 30, 2018
Updated: 2018-10-30 23:41:19Z

GREENFIELD -- Bad news for Target fans out there ... the popular retailer is closing its Greenfield location on South 27th. After nearly 50 years in business, Target said it's time for the store to close. Robert Liberski may be one of the location's most loyal customers. 

"I've been here since this thing opened," he said. 

Liberski walks to the store for just about anything he needs. 

"Especially for groceries and stuff because it's nice and close," he said.  

That convenience will be gone in just three months when the store closes its doors for good. 

"I thought they were doing pretty good here," said Liberski.  

Some shoppers told TODAY'S TMJ4 they can't quite figure out why they chose this location. Target said the decision to close this store comes after several years of 'decreasing profitability'. 

Despite the looming holiday shopping season, Milwaukee Business Journal reporter Sari Lesk said Target's timing isn't unusual. 

"Target typically does announce store closures at this time of year and then waits until after its fiscal fourth quarter to do the closure," she said.  

The Greenfield location is just one of six target stores closing nationwide. The corporation has 13 other stores in the Milwaukee area alone. 

"I can't say I was aware that they were targeting a Milwaukee store, but I'm told this is common for the corporation," Lesk said. 

Back in Greenfield, Liberski hopes another retailer takes Target's place. 

"That's the way things are going these days, they either make it or have to move to a new location," Liberski said.  

Greenfield's Mayor Michael Neitzke said he doesn't have any companies in line just yet to take the soon-to-be vacant 13-acre space.

The store officially closes Feb. 2, 2019. Eligible employees will be offered to transfer to other local Targets.