The arcade bar will be located at 615 E. Brady St. Construction is already underway and is expected to be complete for an opening in August.
Co-owner Joshua Ivey started Up-Down with his partners in Des Moines, and have expanded locations in Minneapolis, Kansas City, and now Milwaukee.
Up-Down caters to the Brew City's love of beer as it features a drink menu with a large selection of craft beer.
Each game only costs 25 cents. According to Up-Down's website, they "feature more than 50 arcade games from the ‘80s and ‘90s, pinball machines, four classic skee-ball alleys, Nintendo 64 console gaming, life-size jenga and connect four."