WHITEFISH BAY, Wis. — Developer New Land Enterprises has asked Whitefish Bay for a grant to renovate the Fox Bay Theater Building, according to our partners at the Milwaukee Business Journal.
New Land is asking the Village of Whitefish Bay for a $773,000 Downtown Incentive Grant. The grant would cover phases 1 and 2 of the project, which include Northwestern Mutual taking over the building's third floor, as well as blowouts salon Drybar taking over the former Mathnasium space.
The third-floor office has been vacant for "several years," according to the Business Journal.
As for the most famous tenant in the building - the former Fox-Bay Cinema Grill - the future is less clear.
"A budget for the theater renovations has not been finalized, but is conservatively estimated at $2.5 million, the application says. New Land might apply for a separate grant to offset those expenses," the Business Journal's Sari Lesk reported.
Fox-Bay Cinema Grill opened in 2000 using a dinner-and-a-movie model. The theater closed during the COVID-19 pandemic.
Editor's note: A previous version of this story stated definitively that the Fox-Bay Cinema Grill would be reopening as part of New Land's proposed renovations. We have updated this story to reflect that the theater's future remains undecided at this time.
