The ‘Mean Girls’ Toaster Strudel is ‘So Fetch’!
The strudel is a nod to the iconic movie Mean Girls with pink icing and comes in both strawberry and cream cheese and strawberry, according to a press release.
Pillsbury teamed up with Lacey Chabert, who played Gretchen Wiener, the daughter of the inventor of Toaster Strudel in the comedy.
Along with the breakfast item, Pillsbury Toaster Strudel is launching ‘The Most Fetch’ Toaster Strudel Icing Sweepstakes.
Three grand prize winners will get a personalized video message from Chabert, one year’s worth of Toaster Strudel and Mean Girls merchandise.
“We’re thrilled to bring this limited-edition Mean Girls product and sweepstakes to fans everywhere, especially for all the not-so-regular, but cool moms out there,” said Keavy O’Malley Keyes, senior brand experience planner at General Mills.
To enter the sweepstakes, fans should create their most fetch designs with the limited-edition pink icing and post on Instagram or Twitter with the #FetchSweepstakes hashtag and tag @ToasterStrudel in the caption.
People can also enter by taking a photo of the packaging and sharing it on Twitter.
Full official rules and details can be found here.