MILWAUKEE -- One of Wisconsin's most recognizable brand names of all time is returning to its rightful home at the Wisconsin State Fair.
Pabst Brewing Company Chairman Eugene Kashper announced Wednesday that Pabst would be sold in a newly-created area on the fairgrounds for the first time since shortly after the closing of the Milwaukee brewery in 1996.
"Whether you're having corn on the cob, brats, cheese on a stick, or a cream puff, nothing goes with award-winning State Fair food like an ice cold PBR," Kashper said.
The brew will be sold in a beer garden designated as "Sim's PBR Park." The area will be located at 1st and Badger Ave., in the space formerly known as Slim's West.
"To be able to bring the only major beer brand that is owned and brewed in America back to the greatest State Fair in the country is a proud moment for me, and great for PBR lovers who will come to PBR park," State Fair Operator R.J. "Slim" McGinn said.
"PBR is a great beer, and now it's come home," he added.
The Wisconsin State Fair opens to the public Thursday.