Molson Coors Beverage Company announced it will increase production capacity by more than 400% at the company's Milwaukee and Fort Worth breweries.
This comes as reports show an increase of sales for Vizzy, Coors Seltzer and Blue Moon LightSky nationwide.
“We’ve seen tremendous growth in Vizzy, Coors Seltzer and LightSky since each of these products were introduced earlier this year, and we’re full steam ahead from a production standpoint,” said Brian Erhardt, chief supply chain officer at Molson Coors. “These investments will allow us to keep up with demand as we work to aggressively grow our above premium portfolio and prepare for additional product launches that the revamped Fort Worth and Milwaukee breweries are able to handle.”
The company states that the Milwaukee brewery invested in a new can filler, upping packaging to nearly 2,000 cans of Blue Moon LightSky per minute.
Molson Coors also invested millions of dollars to install new equipment at the Fort Worth Brewery to further modernize the facility and the new changes became operational right before the Thanksgiving holiday.