The first snowfall of the season coincides with the first Milwaukee station to begin 24-hour Christmas music.
WRIT-FM 95.7 flipped the switch on the Christmas programming on Thursday night.
The switch coincides with the holiday lighting in downtown Milwaukee.
If it all feels a little early, consider that it's actually a bit later than usual. According to the Milwaukee Journal Sentinal, two stations went to all-Christmas programming on Nov. 1 last year.